Privacy Policy

Last updated: 17 May 2026

Pets24x7.com ("we", "us", "our") operates the website https://pets24x7.com (the "Platform"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the Platform or interact with us on WhatsApp, phone, or email.

This Privacy Policy is published in compliance with:

• The Information Technology Act, 2000 ("IT Act");
• The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ("SPDI Rules"); and
• The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

By using the Platform or submitting any form, you consent to the collection and use of your information in accordance with this Policy.

1. Information We Collect

1.1 Personal Information you provide

When you submit a pet service enquiry, marketing services request, or contact form, we collect:

• Full name
• WhatsApp / mobile phone number
• Email address (when provided)
• Pet business name and location (for business owners using marketing services)
• Pet details — type (dog/cat/exotic), preferred date, special needs you choose to share
• Free-form notes you choose to share

1.2 Information collected automatically

• Browser metadata: User agent string and the page on which the form was submitted (used solely to debug issues and attribute traffic to marketing channels).
• Local storage: The Platform caches non-personal listing data in your browser's localStorage for up to 30 minutes to improve page load speed. This cache contains no personal information.
• UTM parameters: If you arrive via an advertising or referral link, the source/medium/campaign tags are appended to the WhatsApp message we receive, so we know where the enquiry originated.

1.3 Listings sourced from public records

Pets24x7 publishes verified pet-service business listings sourced from public business directories (including but not limited to Google Maps). Listing-level data — business name, address, phone, public Google rating and review count — is treated as commercial information, not personal data of an individual. Business owners may request removal or correction of a listing by contacting the Grievance Officer (§11) at any time.

1.4 Sensitive Personal Data or Information ("SPDI")

We do not collect financial information (passwords, credit/debit card numbers, bank details), biometric information, health/medical records of pet parents, or any other category defined as SPDI under Rule 3 of the SPDI Rules.

2. Purposes of Use

We process your personal information only for the following purposes:

• To respond to your enquiry on WhatsApp, phone, or email.
• To facilitate your booking by sharing relevant details with the pet business you have asked us to contact.
• To provide marketing services if you are a pet business and have requested a quote, audit, or onboarding.
• To improve the Platform through aggregated, anonymised analytics.
• To comply with applicable law, court orders, and regulatory requests.

3. How We Store Information

Form submissions are written to a private Google Sheet hosted on Google Workspace, accessible only to authorised members of the Pets24x7 team. Google's data centres are ISO 27001, ISO 27017, ISO 27018, and SOC 2/3 certified. We retain enquiry data for as long as necessary to serve your request and for a reasonable follow-up window thereafter, typically not exceeding 24 months from the date of enquiry, unless a longer period is required by law.

4. Sharing & Disclosure

We share your personal information only in the following limited circumstances:

• With the pet business you have asked us to contact: Your name, phone, email, preferred date and notes are shared with the business to confirm availability and complete your booking.
• With service providers who help us run the Platform (e.g. Google Workspace for email/Sheets, hosting providers, WhatsApp Business). These providers are contractually obligated to protect your information.
• With law enforcement or regulators when required by a valid legal order under applicable law.

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

5. Cookies & Tracking

The Platform uses minimal browser storage:

• localStorage cache for listing data (described in §1.2 above).
• Analytics (e.g. Google Analytics) may be enabled to measure aggregate traffic patterns. If enabled, you will be informed via a cookie banner with the option to opt out.

We do not currently use third-party advertising trackers.

6. Your Rights

Subject to applicable law, you have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or outdated data.
• Withdraw consent previously given for processing.
• Request deletion of your personal information, subject to overriding legal obligations.
• Request removal or correction of a business listing if you are the verified owner.
• Opt out of further communications by replying STOP on WhatsApp or emailing us.

To exercise any of the above, contact our Grievance Officer (see §11) or message us on WhatsApp at +91 99300 90487. We will respond within 30 days.

7. Data Security

We implement reasonable technical and organisational measures, including:

• HTTPS encryption for all data in transit.
• Restricted access to the Leads Sheet — only authorised Pets24x7 team members.
• Server-side processing via Google Apps Script (no public database endpoints).

While we strive to protect your information, no internet transmission is 100% secure. By using the Platform, you accept this inherent risk.

8. Children's Privacy

The Platform is intended for users 18 years of age or older. We do not knowingly collect personal information from children. If you believe a minor has submitted personal information to us, please contact the Grievance Officer and we will delete it promptly.

9. International Users

The Platform serves users in India, the United States and other countries. Regardless of where you are located, the personal information you submit is processed and stored as described in this Policy. By using the Platform you consent to the transfer of your information to India for processing.

10. Changes to this Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be highlighted on the Platform. Your continued use of the Platform after changes are posted constitutes acceptance of the revised Policy.

11. Grievance Officer

12. Contact Us

For any questions about this Privacy Policy or our data practices, contact us at:

Pets24x7.com
Email: hello@pets24x7.com
WhatsApp: +91 99300 90487
Website: https://pets24x7.com